Revenue Attribution panel
SALESmanago has lots of cool analytical panels but we wanted to provide something what will deliver the information most lacking in many companies - which campaigns and actions generate the most sales.
This is why we started the development of the most advanced analytical panel which helps you analyze the sources and campaigns which generate transactions.
1. System will identify the sources of visits:
- social media
- search engines
- SALESmanago campaigns (email, web push, popup, recommendation frames, automation rules, etc)
2. Assignment of source of transaction will be based on 3 last visit sources and system will provide information on last source and separately, supporting sources.
3. Data about transations for each source will be displayed summing up the amount of transactions and amount of money spent by customers
4. Implementation of this panel will allow you to track transactions connected to each of campaigns performed from SALESmanago separately (you will know how many transactions were generated from individual email campaign or automation rule)
Please share your thoughts on this plan. If you have some suggestions what else would be useful here, don`t hestitate to write. :)