Does the age matter in marketing campaigns?

Recently we`ve published a short article with tips how to reach different generations 

http://blog.salesmanago.com/digital-marketing/how-to-reach-generations-x-y-and-z-marketing-tips/

 

In the internet you may find a lot of articles telling how these generations are different and how hard is to reach them with right content and channel. However, I do not know many companies which are doing it in a right way.  Of course it is relevant what products you sell but even keeping that in mind, only few are using segmentation based on age and are modyfing the communication methods based on that. SALESmanago provides all you need for that:

  • multi channel communication (email, sms, social media, website, web pushes, mobile apps, etc.)
  • keeping information about age
  • automatic segmentation 

So basically you have everything you need. It`s IMO matter of having the strategy of communication and apending some additional time on planning and creating content. 

Please share your experience with campaigns which use age as one of the factors for targeting people with right offers :)

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