Deleting invalid contacts with a rule
How can I set the process of deleting invalid contacts automatically? I'd like my database to be as effective as possible so the invalid ones should be deleted right away. I know I can erase them using managing contacts but this way I have to remember to do it manually. Is it possible to do it automatically, for instance using an automation rule?
you can remove invalid contacts only manually on the contact card page or in CRM/List of contacts/Manage section.
Possibility to remove invalid contacts automatically won`t improve your e-mail campaigns results, as they are already blocked and they do not receive any messages. They are not calculated while counting OR and CTR.
It is also often good to look at the list of invalid contacts to find obvious spelling mistakes in the e-mail address and try to reconnect with such contacts.